(Please note: this post is mainly about
Really Smart Deals Traffic Exchange
and may or may not represent how other Traffic Exchanges work. It is not written
by an expert and cannot be read as a guarantee of your online selling success if
you use a Traffic Exchange for your Business Advertising needs. It is only meant
as information that you can use to make a more informed decision regarding using
Traffic Exchanges as another Tool to help you build your business.)
I know it is difficult when you are an online seller to see what advantages
there really are to using a Traffic Exchange for your business...it seems like
such a large time investment and what, if anything can YOU or your business gain
from using a Traffic Exchange?
Personally, I was always a little skeptical about using Traffic Exchanges for my
business....in the past, I relied on the Selling Site where I was listing my
items for sale to do the marketing/advertising for me....but the "times they are
a-changing" as someone once said and now it is even more true.
Selling sites normally are about getting Members and getting them to list their
items for sale. If you make sales, that is great with them and most sites will
do what they can to advertise..but...some selling sites receive their fees no
matter if you sell your items or not. That is where their profit comes from, and
there is nothing wrong with that...businesses are in business to make money. The
little "catch" to that is...you may have listing fees or store fees regardless
of whether you have made any money (as in selling your items!)...businesses
are in business to make money...but so are you!
Speaking from personal experience only...I joined the Online Selling Community
in 2005...unfortunately, I am not the type of person who makes a plan, does
research, implements the plan and follows the plan...no, I am the type of person
who jumps in with both feet at the deep end of the pool and then figures out how
to swim...(hope that made you smile)!
My goal was simple...I just wanted to make enough money to
justify not going back to work for someone else...I had had enough experience with
weird schedules, working overtime for a "salary", etc. and wanted to be able to say
"enough!". I did not know beginning that journey would bring me to
many adventures!
Having some experience with customer service and direct sales but none with
online selling, I did not realize that even though it is a different platform, YOU are
still the
most important part of your success formula, no matter what other "tools" you
have available to you!
So, what does all that have to do with Traffic Exchanges? and why you should use
them?
These are the reasons I personally think using a Traffic Exchange is an important part
of your advertising plan....
#1. Traffic exchanges are (for the most part) either Free to use or have low
cost upgraded Memberships. (We all like the "Free" part, right?)
#2. Traffic exchanges...deliver Traffic (page views) to your Website, Affiliate
Message, Items for Sale, Selling Site or whatever url you are
promoting. Traffic/Page Views help with your ranking in Search Engines.
#3. Becoming a Member of a Traffic Exchange means that you are joining a "community" that is populated with other like-minded
individuals who desire the same results that you do.
#4. Activity is the KEY to making a Traffic Exchange Membership work FOR you.
This is what "evens the field" in a Traffic Exchange compared to other forms of
advertising. Yes, there are Paid Memberships in Traffic Exchanges but that
usually just means those individuals don't have to work quite as hard as a Free
Member does, but on most Traffic Exchanges, even those who have a paid
Membership must surf (view urls/pages) to keep their own urls/pages in the site
rotation. This is an exchange of efforts. I see your page and you see mine.
#5. You can pick up marketing tips from viewing other member's sites and pages!
Maybe someone has a nice "Splash" page or Website Design or an item for sale you
just can't resist! Presentation, including images, Item Titles, item
descriptions....these can all help you "hone" your selling techniques.
#6. A little competition can go a long way towards motivation!
Really Smart Deals has
a Surfing Competition every week! Our Top 10 Surfers receive the most
recognition since they have made the most effort. However, we also now recognize
all of our Members who surf at least 25 pages during the Weekly Surfing
Competition!
#7. Membership has it's rewards also...you can earn bonus credits in addition to
your regular surfing credits that can be applied to your
sites, banners and text ads...and even recognition (and sometimes bonuses) just for referring
others to Really Smart Deals!!
There are a multitude of Traffic Exchanges to choose from and it is can
benefit you to be a member of more than one Exchange. But there are only a few
niche Traffic Exchanges geared towards bringing Traffic to real online
sellers of real products. Really Smart Deals
is a niche Traffic Exchange. Our
site pages are filled with wonderful items for sale from terrific sellers who
list their items on a variety of selling sites.
I hope this little article will help you in some way to understand a little
more about Traffic Exchanges and how they can actually help you grow your
business.
This post presents only my own personal views why I believe Traffic
Exchanges should be a part of an online seller's Advertising Plan.
Using a Traffic Exchange does not guarantee your business's success. It is
just one more Tool that you can use to help deliver traffic to your site(s).
who jumps in with both feet at the deep end of the pool and then figures out how
to swim...(